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Posts Tagged ‘small business marketing ideas’

Small Business Marketing With Social Media

Small businesses need to market using social media. This establishes the opportunity to interact with their customers and fans on their business fan page on Facebook and/or send Tweets to let people know about special coupons and offers they are putting out there — these will attract return business from people already sold on your products and services.

Or, if they are potential new clients/customers, the discount offer might be just the thing to tip the scales and get them to call or visit your business.

Some social media are more business-friendly than others. Facebook is definitely more available for both personal and business use. You can set up your own fan page for your business to keep people updated on news and ideas in your business niche. You can answer questions and comments about your products and services. And much more.

You can even advertise to targeted Facebook members who live in your city and have interests related to your specific products and services (no more wasted general media ads).

So, you say, you just can’t get into those things – you can’t keep up with how to set up and use Facebook or these other social media sites.

Stop whining. I mean it.

A story online should make us all pause and realize that it is never too late to get the hang of new developments in technology and wired/online opportunities. A story posted on 1/22/11 from Genoa, Ohio tells us about Eunice Brillhart, a 105 year old woman who checks her Facebook page every day.

Yes, her granddaughter helped her get started, but now she is on her one, posting status updates, comments, and pictures of family members.

When this woman was a child, her family did not even have a radio. In her lifetime, she has seen radio, TV, computers, cars, and now…social media.

If she can do this and adjust to the latest trends, so can you. So can we all…



Limited Time Offer: 15% discount off regular prices:

We specialize in small business online marketing services for businesses throughout the Western United States.

Contact us for customized affordable marketing packages to get your business growing…

Marketing Packages Benefits Pricing Set Up Client Magnet Website/Blog With Search Engine Optimization 
  • 5 Pages of Pre-written Content Using Market Relevant Keyword Phrases with Pre-written Content,
  • 5 Required Administrative Pages (Privacy Policy, Terms of Use, About Us, Map/Directions To Practice Location, Contact Us),
  • Introductory Video and Opt-In Offer on Main Landing Page,
  • Coupon Offer Generator,
  • Online Appointment Scheduler,
  • Office Forms Page,
  • Paypal Payment Pages
Establish fundamental credibility $1599 Complete Local Directory Listings (Google, Yahoo, Bing), Business Vertification, and Google Coupon Offer, with Accelerated Submission to Major Search Sites New clients can find your business and your website in online and mobile/GPS search engines, including short video introduction to your products and services $299 Citations In your small business market & General Hub Listing Aggregators (e.g., 411, online yellow pages types of directories), Bonus 3 month listing on USFreeAds Local Ads Hub sites that advertise and get themselves found in search engines (even if you do not) will also show your listing and past client reviews to new clients $299 Search Engine Top Ranking For Your Local Business Video Get your business found through video promotion. 

Give us your video – we will optimize it to get it ranked on page 1 of Google.

Get city-exclusive support for top ranking for your main business keyword (e.g., Dallas plumber) $1 deposit 

$499 only when the video appears on page 1 of Google

$99/month to keep video on page 1 of Google

$147 one-time fee to make your short promotional video if you do not already have one Your Business Niche Website FAQs Interview in Video and/or Audio Format Personalize your website…You send us a list of the top 10 questions you hear from your clients — then we interview you by phone, record your answers, and set up the written edited transcript as a page, including the mp3 audio to play on your website/blog $399 audio format 

$599 video format Video, Podcast, Article Postings in Top 10 Major Directories for Each Media Format, including keyword phrase tagging (2 per month) Increases your credibility and attracts new clients; generates backlinks to your website that search engines use to rank your site among all competing sites $499/month Set Up Facebook Business Fan Page; Twitter Account, Foursquare profile; Integrate with Blog Online word-of-mouth opportunities & communication with fans and friends of fans $499 Set Up Email Autoresponder List Building Account, with First 7 Messages Communicate directly with each client with information and offers; advertising experts say you may need 7 or more repeat exposures to mobilize client to act $499 set up,plus monthly autoresponder service fee $19.95/month Facebook Geo-Targeted Paid Ad Campaign Immediate targeted, usually inexpensive access to potential social media clients-based with specific demographics & interests who are on Facebook $399 set-up, 

$299/month management, plus pay-per-click ad costs Mobile Phone Paid Ad Campaign Immediate mobile phone exposure to potential clients searching on their phone for your type of services in your local area, including click-to-call $399 set-up, 

$299/month management, plus pay-per-click ad costs Google and/or Bing Paid Ad Campaign(s) Immediate online exposure to potential clients searching for your type of services in your local area $399 set-up, 

$299/month management, plus pay-per-click ad costs

Check with us for tailored affordable packages to fit your marketing budget, including adding a blog to an existing website.

Many small businesses find it important to allocate 10-15% of annual income to marketing to reach their market and grow their business.

Please contact us

We do these services for you, but we will need specific information and input from you to complete the work.

Some services require additional fees for account maintenance (e.g., autoresponder lists, paid Facebook or Google advertisements for pay-per-click fees)

Additional services:

Monthly Technical Support for your website/blog: $99/month (first month free for new Client Magnet Blog clients)

Monthly Maintenance/Expansion of Local Listings, Citations, Reviews $499/month (first month free for new Client Magnet Blog clients)

Annual Domain Name Registration and Monthly Website Hosting: $99/year (first year free for new Client Magnet Blog clients)

Limited Time Offer: 15% off regular prices

Contact us today

Not sure where to start? Here is a simple set of focal small business marketing strategies that can be cost-effective:

1. Optimize and maintain your website/blog for good visitor experience (and to be found when someone searches for a local vet)

2. Get your local listings set up and verified for Google Places, Bing, and Yahoo, as well as various general and specific online directories for your business niche searches.

- Offer a discount coupon to get people in the door with their pets.

- Get your own information online easily – get your FAQs audio recording and transcript done and posted on your website/blog

- Gradually collect testimonials and reviews from satisfied clients and get them posted online in the directories; build your reputation

3. Invest in a package of regular monthly video marketing (augment this with audio podcast and article marketing as well)

4. Use Facebook demographically targeted ads to get potential clients to your website

5. Expand into other online marketing strategies as your practice develops, including mobile phone ads and coupon marketing

Learn more now — contact us for a proposal to help you get your practice growing with new clients now

Growing Your Business

Marketing Your Small Business Online

If you are not already marketing your business online, it is time to start. Although there are a few exceptions, just about every business can benefit from online marketing. There are just so many advantages to this type of marketing. First of all, it is extremely affordable to market your business online. Other advantages to marketing your business online include the ability to reach a large target audience, the ability to reach potential customers all over the world and the ability to customize the marketing for different sectors of the target audience.

The affordability of Internet marketing is one of many reasons why many business owners are turning to the Internet for advertising. Advertising online is incredibly affordable especially when you consider how many potential customers a business owner can reach with an online marketing campaign. Most methods of online advertising are quite affordable and some of them do not have any direct costs. For example, you may choose to market your business online by participating in industry forums and posting links to your website whenever it is appropriate to do so. In this case the cost of creating and maintaining the website is insignificant in comparison to the number of potential clients you could reach through online marketing. Additionally, the costs associated with posting links to your website are incidental. You could consider the cost of having access to the Internet as part of the cost but you most likely require Internet access for other reasons as well so it is completely worthwhile.

Reaching a large target audience is another very worthwhile reason for marketing your business online. You may have spent a great deal of time and energy doing market research and determine who your target audience is. You may have also spent a great deal of time trying to figure out the best way to reach this audience. This is a very sound marketing principle but as it applies to marketing on local television, radio and print media it only allows you to reach a limited audience. However, when you take your marketing to the Internet you automatically drastically increase your potential target audience because you now have the ability to reach members of your target audience around the world.

This ability to reach customers around the world is another major advantage to marketing your business online. Regardless of where you live and operate your business, you have the ability to reach those who have an interest in the products you sell or the services you provide no matter where they live. This makes it possible for you to do business with customers around the world.

Likewise the fact that the Internet is available 24 hours a day is also very beneficial to those who choose to market their products or services online. Shopping for products and services in person can be very difficult especially for individuals who work long hours or those who work unusual hours. These working conditions make it difficult for these individuals to do business and make purchases of products and services they need during regular business hours. However, business owners who have an online presence are much more convenient because unlike stores and calling centers, the website never closes. This convenience gives potential customers the ability to view products and services, compare these products and service to the ones offered by competitors and make a purchase at any hour of any day.

If you are a business owner who is reading this article and you do not already have a strong online presence, you need to immediately start learning more about the world of Internet marketing. This is so important because if your competitors are marketing online, you may find they are gaining a steady advantage and are becoming more appealing to potential customers. Before too many of your potential customers become loyal customers of the competition it is time to start figuring out how you can market your business online and keep up with the competition.

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