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Small Business Marketing With Social Media

Small businesses need to market using social media. This establishes the opportunity to interact with their customers and fans on their business fan page on Facebook and/or send Tweets to let people know about special coupons and offers they are putting out there — these will attract return business from people already sold on your products and services.

Or, if they are potential new clients/customers, the discount offer might be just the thing to tip the scales and get them to call or visit your business.

Some social media are more business-friendly than others. Facebook is definitely more available for both personal and business use. You can set up your own fan page for your business to keep people updated on news and ideas in your business niche. You can answer questions and comments about your products and services. And much more.

You can even advertise to targeted Facebook members who live in your city and have interests related to your specific products and services (no more wasted general media ads).

So, you say, you just can’t get into those things – you can’t keep up with how to set up and use Facebook or these other social media sites.

Stop whining. I mean it.

A story online should make us all pause and realize that it is never too late to get the hang of new developments in technology and wired/online opportunities. A story posted on 1/22/11 from Genoa, Ohio tells us about Eunice Brillhart, a 105 year old woman who checks her Facebook page every day.

Yes, her granddaughter helped her get started, but now she is on her one, posting status updates, comments, and pictures of family members.

When this woman was a child, her family did not even have a radio. In her lifetime, she has seen radio, TV, computers, cars, and now…social media.

If she can do this and adjust to the latest trends, so can you. So can we all…


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