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Internet Marketing For Small Business

Small Business Marketing With Social Media

Small businesses need to market using social media. This establishes the opportunity to interact with their customers and fans on their business fan page on Facebook and/or send Tweets to let people know about special coupons and offers they are putting out there — these will attract return business from people already sold on your products and services.

Or, if they are potential new clients/customers, the discount offer might be just the thing to tip the scales and get them to call or visit your business.

Some social media are more business-friendly than others. Facebook is definitely more available for both personal and business use. You can set up your own fan page for your business to keep people updated on news and ideas in your business niche. You can answer questions and comments about your products and services. And much more.

You can even advertise to targeted Facebook members who live in your city and have interests related to your specific products and services (no more wasted general media ads).

So, you say, you just can’t get into those things – you can’t keep up with how to set up and use Facebook or these other social media sites.

Stop whining. I mean it.

A story online should make us all pause and realize that it is never too late to get the hang of new developments in technology and wired/online opportunities. A story posted on 1/22/11 from Genoa, Ohio tells us about Eunice Brillhart, a 105 year old woman who checks her Facebook page every day.

Yes, her granddaughter helped her get started, but now she is on her one, posting status updates, comments, and pictures of family members.

When this woman was a child, her family did not even have a radio. In her lifetime, she has seen radio, TV, computers, cars, and now…social media.

If she can do this and adjust to the latest trends, so can you. So can we all…

Source:  www.digtriad.com/news/watercooler/article.aspx?storyid=157577&catid=176

Take Advantage of Your Local Business Directory

If you have a local business that needs more clients or customers, there are many steps you can take to improve your local visibility by using a local business directory. Local Google maps is a way people are searching for you on their cell phones and on their computers, but there is a lot more to it than a map.

Google, Yahoo, Bing, and various local directories online offer you free or low cost listings for local businesses on their search results. In Google, there is the Google Places directory that helps people looking for your services or products in their local area find out about you. Multiple other websites offer online directory listings, starting with the online yellow pages, but going far beyond that old familiar resource.

The even better news is that there are affordable services that will set you up to be found online for a reasonable price. This is only part of an overall marketing plan, but it is a core part of the total plan. One such excellent service is from Universal Business Listing.

Check out their programs below:

Know Your Audience When Marketing Online

Know Your AudienceInternet marketing is quickly becoming one of the most popular advertising options available. The Internet reaches a worldwide audience and is available 24 hours a day. For this reason more and more potential customers are turning to the Internet for a variety of reasons including researching products and services and making purchases. As more and more consumers turn to the Internet for these reasons, it is important for businesses to establish an online presence.

This is so important because failure to do so may result in their competitors gaining an edge over them in competing for sales. While it is important for business to begin Internet marketing campaigns it is also important for these same businesses to realize basic advertising principles still exist and they cannot neglect these principles. Most importantly those who advertise online have to be aware of who their target audience is and how to reach this audience.

As with any marketing campaign, business owners should do some market research before they launch their Internet marketing campaign. Ideally this will involve hiring a research consultant with a great deal of experience in conducting and evaluating this type of market research. The results of this research should determine the basic demographical information for the target audience. The results should also include information on how to reach this target audience. A business that cannot afford to hire a consultant to conduct this market research should still make an effort to obtain this information on their own. This can be done through informal polls of current clients. This information may not be as comprehensive as the information obtained in a more formal study but it can still provide a great deal of insight into the best way to reach the target audience.

Once this information is obtained, it is important to tailor the Internet marketing campaign to appeal to the target audience. There are a number of different variables which can be modified to ensure the right message is reaching the right people in a manner they can understand and in which they can relate. Some of the ways in which your Internet marketing campaign can be tailored in this way include the aesthetics of your website or advertisements, the wording of your copy and the use of more advanced design features such as audio and visual or interactive tools.

The aesthetic appeal of a website can greatly contribute to how the website is viewed by the members of the target audience. A website which is designed to attract the attention of an older generation with more conservative tastes should include muted colors, clean design and conservative graphics. This will help to ensure the target audience enjoys the website. Conversely if you are looking to appeal to a younger audience with more liberal viewpoints you might chose to design the website with bold colors, eye catching graphics and creative design features.

The copy you include on your website should also take your target audience into consideration. Consider the examples of a conservative and a liberal audience listed above to create a better understanding of how the copy on your website can appeal to the target audience. When marketing to a more conservative audience, the copy should be tailored to use formal language and use facts to back up viewpoints. However, when you are marketing to a more liberal audience or a younger audience you can consider using less formal language which is likely to appeal to the target audience. You can also focus more on emotion to express viewpoints.

Finally, when a website is created for the purposes of Internet marketing it is important for the design of the website to appeal to the target audience. You may wish to include audio and video clips on your website but these clips should appeal to the target audience. For example if your website sells skateboards you might consider incorporating audio clips from punk rock bands as opposed to country music bands. There may be some skateboarders who enjoy country music but in general punk rock music more closely represents the skating culture. Keeping these details in mind is very important for Internet marketing.

Internet marketing consultants have the experience to help you figure out who your audience really is. They can set up your website analysis for specific statistics on the demographics of your website visitors, how long they stay, what links they click, and so on. This can be very helpful for small business promotion.

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